About Me

My passion is using data to help companies make better decisions. Sound like you, too? Get in touch!

I’m extremely excited to be working at Zapier – with enough data points to analyze and see what’s working – and committed to building a culture I can buy into. I’m passionate about remote work, and transparent, profitable companies.

In the early days, that effectively makes me a growth marketer, but later can be applied across operations, growth, finance, and more. I’m happy to work in SQL or Redshift directly to understand user behavior, or through tools like Segment, GA, Mixpanel, Tableau or Looker. I’ve done SEO and ASO with Moz and Sensor Tower, and prefer Hubspot/Salesforce for Marketing Analytics and Sales Ops, but have used competing tools as well.

That might mean helping marketing identify their best content, encouraging HR to measure and optimize hiring processes, or helping the finance team make the most educated financial projections. Figuring out effective KPIs and metrics to measure each team’s success plays a big role here.

Previously, I led data analytics efforts for Sestra Systems and Speek.

I had my first taste of the business world by running a small tutoring organization while a student at TJHSST. I then graduated with a BA in Math and an MS in Commerce from UVA in 2011.

My experiences balancing multiple opportunities between work and other side projects has led to a passion for helping others use their spare time to generate some extra income or explore alternate career choices, which I discussed in a TED talk: