Andrew Michael and I took some time to chat about churn metrics on his podcast churn.fm. We talked about the different between revenue churn, user churn, and logo churn. Plus, how startups should think about churn in their business at different stages. Give it a listen and let me know what you think! https://www.churn.fm/episode/why-churn-cannot-be-measured-with-a-single-metric/
Analytics
Looker vs Tableau vs Mode, etc. Business Intelligence and Data Visualization tools compared.
Post Updated: Sept 2020 While Looker has become my default option, you might consider Tableau, Mode, or Chart.io Data Viz tools can make or break the impact that a data team has on the organization. If your method of insight delivery is incompatible with your organization and team structure, you won’t have any success, no…
The data modeling layer in startup analytics – DBT vs Matillion vs LookML and more
Hey data team – why does the revenue in my dashboard not match the revenue in this other view? -Every Executive Ever If you’ve been in data analytics for any amount of time, I’m sure you can relate to a question like this. Often, the answer is that the analyst who did the calculation for…
Segment vs Fivetran vs Stitch: Which data ingest should you use?
Data Pipelines and ETL can be ridiculously time consuming. Luckily, data-ingest-as-a-service tools are getting more robust with their pipeline offerings. We’ve all had this problem: “All of my data is siloed in different apps, and I want to be able to analyze it all in one place. What do I do?” My favorite…
9 Best Startup Analytics Tools to Learn
What are the most desirable analytics tools to learn? Let’s find out. For folks looking to build a career at a startup, I love Wealthfront’s Career Launching Companies List. Wealthfront considers attributes of different organizations that means there is a higher likelihood of landing in a role with upward mobility, and the chance to prove yourself.…
How people find out your product is awesome – User Acq 101
User acquisition can seem like a daunting task; heck, even the name is daunting. All “user acquisition” really means, though, is getting people to use your product. A huge part of this is helping potential users find your product. At Speek, we knew that it takes hard work to help people know that we are…
Watson Analytics at IBM World of Watson Conference
When I say IBM, you say … cutting edge machine learning? When they sponsored my trip to the 2016 World of Watson conference as a perk of my involvement in the IBM Predictioneers Social Influencer Program, I wasn’t totally sure what to expect, but I was pleasantly surprised with how advanced Watson and Watson Analytics…
Analytics Jobs at Startups and How to Find Them
Since I started mentoring with Springboard, I’ve been reflecting on how the students might go about finding analytics jobs, and what exactly someone means when they say that they want to find a job with a startup. “Startup” means many things to many people. How big is too big to be considered a startup? There’s…
Lean Analytics: The one metric that matters
In a data-driven organization, setting metrics and Key Performance Indicators (KPIs) help drive your business forward. While knowing various metrics about your business can help you in different ways, I’m a big proponent of the Lean Analytics concept of One Metric That Matters (OMTM). A savvy entrepreneur (and hopefully, the entire team) will know at…
Data driven decisions – 4 ways an analyst can help
As the data person at a small, data-driven company, you can get roped in to measuring things in fields that aren’t your speciality. Sales, marketing, content, UX / product, growth, finance, and more all have measurable aspects that you might be called upon to analyze. This is great for you and the company, since you…